An Exciting Digital Marketing Role in the Muslim Kids space

Learning Roots has established itself as a leading Islamic publishing company for children, making learning fun and inspirational.

We have been growing continuously since our inception way back in 2004.
Now we have developed a very exciting new strategy to take the business to a totally new level, in our mission to support parents in raising great children.
It is an exciting time to join Learning Roots!
The right person can have a great impact and progress within the business and grow professionally.

Digital Marketing Executive

Function

Marketing

Role

Digital Marketing Executive

Report

Head of Marketing

Location

Remote

Salary

Competitive
(depending on experience)

Why we need you?

Here's the purpose of the role:

• Driving revenue growth and brand presence of Learning Roots portfolio on all online, social, and digital platforms.
• Developing and executing relevant and creative marketing campaigns for existing and new products.

What you’ll have to do?

Here are your key responsibilities:

• Create, execute, and monitor marketing campaigns, including budgets.
• Develop and implement digital marketing & sales strategies, including social media advertising, email marketing
• Build and maintain Learning Roots presence across multiple social media channels- Instagram/ Twitter/Facebook/Google etc.
• Support the UK and International sales team to maximise channel reach - booksellers, schools, social media influencer reach, mother’s groups, madrasahs etc.
• Measure key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment.
• Use analytics to identify customer trends, touchpoints and assess end-to-end customer experience across diverse digital and traditional channels.

Do you have what it takes?

Here are the knowledge and skill requirements for the role:

• 2-5 years experience in digital sales & marketing and or brand/ product marketing – preference in publishing/media sector
• Excellent copywriting skills
• Experience with website analytics, social media platforms and digital advertising
• Experience in developing and executing successful creative marketing campaigns
• Excellent written and oral communication/presentation skills
• Understanding of the latest digital marketing trends and technologies
• Strong analytical thinking skills
• The ability to manage multiple campaigns and tasks at one time
• Passion for books in general and children’s books in particular

If you think this is the role for you, and you'd love to join our team, you know what to do!

Please have the following ready for your application:

• CV or LinkedIn Profile
• Cover message explaining why this role is your calling